Website and App Acceleration

CloudFront can be used as an Application Programming Interface (API) CDN. For inbound data and API calls from devices, responsiveness and reliability of short, bursty requests can make or break real-world interactions and device behavior. In addition, the emerging world of voice assistants, smart homes, and other applications that require a low latency connection to cloud resources to process responses or actions can benefit from transaction acceleration through the CDN, especially when devices may be deployed on transient, congested, or lossy connections.

These applications are highly personalized (e.g. they use recommendations) and are dynamically changing (e.g. inventory, pricing). Fast discovery of products via search and browse is critical. Performance improvements for applications here translate directly into revenue and end-user loyalty. Amazon CloudFront’s support for dynamic content profiles and transaction acceleration optimizations make applications like these perform well under high demand. Extensive options for cookie and query string handling, cache key modification, CDN and client-side cache-control allow for maximizing what content is cached and what comes directly from the origin.

Targeted ads are computed on-the-fly based on cookie or query string data, and advertisers generally need low latency in serving ads. Amazon CloudFront can help meet the performance and personalization needs for such applications either by accelerating ad targeting calls from client to ad server, caching and delivering the ad creatives, or optimizing the reporting beacon calls.

Web applications of this type often have a geographic focus with customized content for end users. Content can be cached at edge locations for varying lengths of time depending on type of content. For example, hourly updates can be cached for up to an hour, while urgent alerts may only be cached for a few seconds so end users always have the most up-to-date information available to them.

A content delivery network is a great platform for serving common types of experiences for news and weather such as articles, dynamic map tiles, overlays, forecasts, breaking news or alert tickers, and video.

Amazon Cloudfront can provide numerous benefits to mobile applications and web sites. From performing device detection, to caching variants by device characteristics, to working with Lambda@Edge to perform image optimization, Cloudfront can improve responsiveness and save money by reducing bytes delivered while retaining visual experience.